The iconic Mace name is vanishing from UK construction—a move that’s bound to shake up the industry. But here’s where it gets intriguing: Mace Group has confirmed its construction arm, currently known as Mace Construct, will undergo a complete rebranding later this year, severing ties with the Mace identity it’s carried for decades. This bold step aims to draw a clear distinction between its UK contracting business and its consultancy operations, Mace Consult, which will retain the Mace name following a major private equity investment by Goldman Sachs Alternatives.
This shift isn’t just about renaming—it’s a strategic reset. And this is the part most people miss: While Mace Construct has been a powerhouse in UK construction, delivering landmark projects like The Shard and Battersea Power Station, the new identity will focus squarely on future growth and delivery within the UK market. The contractor, currently the UK’s sixth-largest builder and second-largest privately owned firm, is poised to redefine itself entirely, leaving behind its storied past under the Mace badge.
For now, both entities will temporarily operate as Mace Construct and Mace Consult, but the contracting arm will soon emerge with a fresh name and identity. Jason Millett emphasized that this change will allow the UK contracting business to carve out a bold new path, while Mace Consult, led by Davendra Dabasia, continues to build on the global legacy of the Mace name.
Millett reflected, “Since our founding in 1990, Mace has evolved from a boutique consultancy to a leading London contractor, and now to a global leader in programme and project management. In the UK, we see this as an opportunity for Mace Construct to reinvent itself, leveraging our strong relationships and reputation while charting a new course for the future.”
Here’s the controversial question: Is this rebranding a necessary evolution or a risky move that could alienate loyal clients and partners? Some argue that shedding the Mace name might create confusion, while others see it as a bold step toward independence. What do you think? Does this strategic reset signal a brighter future, or is it a gamble that could backfire? Let’s debate in the comments—your take could spark the next big conversation in UK construction.
